Media Planning and Buying

Media planning and buying agencies develop and execute strategies for advertising placement across various media channels (such as TV, radio, print, online, and social media). Media planners determine the best mix of channels and scheduling to reach the target audience effectively, while media buyers negotiate and purchase the ad spaces or airtime. They aim to maximize reach and frequency within a given budget. A strong media planning and buying strategy ensures ads are seen by the right people at the right time, delivering better campaign results and cost efficiency.