SEM (Search Engine Marketing) services typically encompass both SEO and paid search advertising. Agencies focusing on SEM manage a business’s overall search engine presence, combining organic optimization with pay-per-click campaigns to maximize visibility. They develop strategies for bidding on keywords, creating targeted ads, and improving landing page relevance, all while analyzing performance data. An integrated SEM approach ensures that a company captures search traffic through both paid and organic means for immediate and long-term benefits.