Augmented reality (AR) and virtual reality (VR) are no longer a thing of the future—they are here and growing rapidly. Industries like healthcare, education, retail, and gaming were early adopters, and now many other sectors are launching AR/VR programs. Companies that leverage AR/VR can unlock unprecedented opportunities to generate revenue and engage customers deeply. AR/VR combines different technical disciplines to create interactive user experiences. It’s a technical process requiring knowledge of various technologies such as ARmedia, ARKit, and ARCore. Full-service AR/VR development companies design and build these immersive experiences, helping businesses transform their operations and customer interactions through innovative AR/VR solutions.